![]() ![]() The opt-in system Verizon will be offering in California not only makes sense, but also shows how unsuitable the opt-out system we had so far was. ![]() It’s no wonder than that according to a report of the Iowa Policy Research Organization (IPRO), AT&T estimates that in places where they have been allowed to implement opt-in distribution, only 2 percent of the customers have asked for a printed copy. In the age of the Internet and smartphones most people just have better alternatives for searching residential landline phone numbers. I guess in its heyday White Pages was an important service, which explains why 35 states require that phonebooks will be delivered every year to their residents at no charge, but these days are over. Makes sense, right? This is an obsolete product that almost no one uses anymore, generating mostly waste, costs and environmental impacts. People who don't use the residential white pages listings will not get a Verizon directory they don't necessarily want, and those who do use the listings will be able to get them easily online or by asking for a print or CD-ROM version.” "The PUC's decision to allow Verizon to end the automatic delivery of residential white pages listings is good news for California consumers and the environment. Tim McCallion, president of Verizon's West region explained why Verizon was happy about this decision: Customers will also be able to request a free printed or CD-ROM directory of residential listings. Instead, the company will provide customers with an online, electronic version of white pages residential listings. Verizon reported earlier this week that the California Public Utilities Commission has granted Verizon’s request to end the automatic delivery of printed Verizon residential white pages listings to customers in the state. If you haven’t guessed yet, we’re talking about the White Pages. This is still a celebration because we’re talking about a book that is redundant and wasteful, and yet about 6 million Californians receive a new copy of it every year without being asked if they want or need it. This book club doesn’t celebrate the release of new books, but actually promotes the disappearance of one. Last Thursday California joined a unique book club, which already includes 16 other states. ![]()
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